Search engine friendly (SEF) Search-engine friendly URLs. Refers to URLs that are descriptive in a way that search engines can understand. Normal Joomla! URLs look something like this: http://www.yoursite.org/index.php?option=com_content&view=section&id=3&Itemid=41 You can optionally have URLs display to look like static HTML pages like this: http://www.yoursite.org/faq.html Joomla! 1.5 has built-in optionos for SEF URLs. These are enabled by changing the ""SEO Settings"" in the Site tab in the Global Configuration screen in the Joomla! back-end. There are also third-party extensions that create SEF URLs for Joomla!. Reference: http://docs.joomla.org/Glossary
Search engine optimization (SEO) The process of optimizing your pages to give them high-ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines.
View (MVC) One of the elements of the model-view-controller design pattern used for Joomla core components. The view is responsible for generating output sent to the browser by the component. The base API class we use for views is called JView.